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About 12 years ago, Robin Frank
decided to change careers. After more than a decade as a TV news reporter, talk show host and writer in New York and California,
she wanted to try something new. Eager to use the skills she had honed during her career in broadcasting, she set her sights
on public relations. With her background in the media and first-hand knowledge of the industry, she had much to offer businesses
and organizations looking for press coverage. Indeed, media placement turned out
to be her forte. This highly specialized skill has enabled Robin to land articles for her clients in The New York Times, Wall
Street Journal, Newsday, Daily News, New York Post and USA Today. Her clients have appeared in reports on TV news and
talk shows across the country. She has managed “hits” on CNN, Good Morning America and Weekend Today in New
York. In addition to media placement, she offers interview training so clients are comfortable and effectively communicate
the message they wish to convey. Along with media placement, Frank writes press
kits, articles, brochures, newsletters and Web site content for her clients; arranges speaking engagements; occasionally develops
targeted print ads; organizes and promotes special events; and produces educational and fund-raising videos. She has managed public relations campaigns for events honoring such luminaries as Luciano Pavarotti,
Paul Simon, Rudy Giuliani, Regis Philbin and Henry Kissinger, and has produced videos for these fundraisers. Robin speaks
fluent Spanish and French, having earned a Masters degree in Translation. Not long
after she started her business, she got a call from an art school in Huntington looking for publicity. She placed two articles
only five months apart in the Long Island section of the New York Times. She says it’s great to see clients finally
receive the recognition they deserve. Tremendous credibility is attached to a news article in a major publication.
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